Aston Display Limited
Black & Decker

Black & Decker

Black & Decker
Client : Black & Decker

Project : British International Motor Show

Venue : ExCeL, London

Size : 63m²

Details : The main objective of the stand was to drive consumer awareness of Black & Decker’s automotive and electrical products.

Working very closely with Black & Decker’s Trade Marketing and Brand & Communications departments we designed an impressive, futuristic structure that gave an immediate “Wow factor” and recognised the trusted Black & Decker brand. The product range was cleverly displayed in a series of hexagonal showcases which replicated the globally recognised logo. The affiliation with Ferrari was enforced by displaying a car with full Black & Decker branding. This was used to drive footfall to the stand and a PS3 game of the Ferrari in action was used to create a buzz on the stand.

Comment : “Just wanted to say thanks for a sterling job, and I think its fair to say for our first show together it was a great success.”

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